Looking for an eye-opening and visually stunning cultural experience this July? Check out the 35th Annual Festival of the Chariots rolling into Venice Beach on Sunday, July 31, 2011. The parade starts at the Santa Monica Civic Auditorium at 10 AM and procedes south on Main Street (don’t forget to stop by and visit us at the Green Denim Initiative boutique on Main!) with three fully decorated four-story tall chariots leading a colorful parade toward the Ocean Front Walk Plaza at Venice Beach. The festival will arrive at Venice Beach at noon.
The Festival of the Chariots includes a free vegetarian feast for thousands, free entertainment, exhibits and booths all bringing together the finest in Indian culture. The festival celebrates Lord Jagannatha and is put on by the International Society for Krishna Consciousness (ISKCON). The Festival of the Chariots is now performed in every country across the world and dates back thousands of years to Jagannatha Puri, India.
Directions to the Parade
1. Take I-10 Freeway West to the 4th/5th. St. Exit
2. Follow signs for 4th. St. & turn left on 4th St. going South
3. Turn right onto Civic Center Drive (look for the little blue sign)
4. Enter the Civic Auditorium Parking Lot
5. Note: The Pico and Main St. entrance in front of the Civic Auditorium will be closed this year
You can return to your car on the Blue Line bus #1. Catch it at Windward and Main St. It runs every 20 minutes.
Auditorium parking is $7.00. The parade proceeds south on Main St. (past Farmers’ Market), turns right onto Rose Ave, turns left onto Ocean Front Walk (boardwalk) and finally arrives at Festival site, located at Ocean Front Walk Plaza off of Winward Ave.
Directions to the Festival Site
Take Venice Blvd. West towards Venice Beach
Turn Right onto Pacific Ave.
Turn left onto Windward Ave. Festival site is at end of street.
There is street parking and paid parking lots throughout the Venice area.
If you are anywhere near the Venice Beach Boardwalk at noon on Sunday, July 31 this year you can not miss it, and it is also not an event to be missed!
For more information check out the event website at http://www.festivalofchariots.com! Hope to see you there!